Research and discovery
TECH STACK AND TOOLS
Google Analytics
HotJar
Crunchbase
CB Insights
Survey Monkey
Miro
G2 Crowd
Capterra
SEMrush
HubSpot
Amplitude
FigJam
Planning Poker
Notion
Confluence
Slab
Measure twice, cut once.
Then...continue measuring...and cutting.
Learning and analyzing your business takes priority in this stage. We work closely with our clients to clearly define goals, identify challenges, and profile the end user. Our goal is to help you create a product that meets the needs of end-users and has a high chance of market success.
Digital products are never done and have to constantly evolve to meet users’ needs. This is why continuous discovery is so important. When you prioritize user needs, business needs are met as a result.
Research creates an understanding about user behavior, motivations and needs. It ensures we're solving the right problem.
User-centric approach
By conducting market analysis and user testing, we gain a deep understanding of target users and their needs. With this approach, we ensure that the product is designed to meet the needs of our target population which results in increased customer satisfaction and loyalty.
Reduced development costs
By identifying and addressing potential issues in the early phase of the product development lifecycle, we can avoid unnecessary development rework. This leads to smarter decision making and reduces the risk of significant product changes later on.
Better product fit
Through product idea or feature validation, we ensure that the product aligns with market demands. This reduces the risk of creating a product that doesn't meet customer needs.
Aligned business goals
By being in touch with our target market, we’re well positioned to identify new opportunities for innovation and growth, aligning product ideas, end-users needs, and your business goals.
Why choose Motiff?
Agile approach to business analysis
Resourceful and skilled team
Broad industry experience
Data-driven decision making
Result-oriented, scalable strategies
Performance oriented
Deep client engagement
is our bread & butter
“Motiff has been a great strategic design partner, as we evolved our company onto a design system their knowledge, and expertise has proved invaluable. With capabilities across a variety of UX disciplines, we can conveniently utilize Motiff’s team as our needs evolve and grow. We look to maintain a long-term relationship with them to always be ready for highly detailed and polished design activities as well as development and management.”
Head of UX, SymphonyAi
“Motiff has consistently been our go-to partner for design and development needs, and I've had the pleasure of collaborating with them on numerous projects spanning different companies. They are creative, pay attention to UI details and are committed to development excellence. Motiff has a remarkable talent for simplifying complex tasks, making them an invaluable asset to our projects. What truly sets them apart is their ability to not only understand individual project goals but also see and contribute to the broader vision of our company. Motiff is more than a service provider; they are a genuine partner in our success.”
CEO, TeleMeet Inc.