Today, a lot of effort is invested in building enterprise applications but only a small portion of it involves UX, which might be a tipping point for any digital product launched.
For the sake of the article, we will define an enterprise app as software used by businesses in order to solve enterprise problems. This is also a reminder that the end-users of enterprise applications are employees, required to use the app regardless of how it works.
Enterprise apps built for catering, logistics, sales automation, HR solutions, data management or similar - are usually very complex. They include extensive data, actions by multiple staff, complex rules and business terminology. Those apps have to deal with a high level of stability, security, legacy system integration, and dozens of other challenges. Errors, unnecessary complexity or uncertainty by users cause problems and raise costs.
When executed correctly, UX should minimize the impact of that complexity and bring positive changes to overall business performance.
Companies should leverage a strong UX for the benefit of their employees and customers for a number of reasons - cost reduction being one that stands out in particular.
Research conducted by Forrester shows that, on average, every dollar invested in UX can bring $100 in return. This is a great return on investment. According to SAP Center for Business Insight, companies with best-in-class customer experience management achieve year-over-year customer profit margin improvement 527% higher than their peers, and 359% greater company revenue growth.
Obviously, an effective user experience is a lot more than just a great user interface. Although design and UX decisions should be framed around clients' goals - UX is still all about the end user. The first impression of an app will influence the entire user experience and determine its overall success. With that in mind, great UX and great design should both be based around simplicity, relevance and intuitivity.
Expectations around enterprise applications are definitely trending toward the same usability and performance as consumer apps.
As enterprises continue to look for ways to increase efficiency, internal applications are undergoing review. There are still a lot of opportunities to get a great enterprise app up and running before the competition. Applying UX strategies when building your app is a sure way to increase efficiency, ensure employee adoption, get ahead of the competition, and reduce costs.
Based on the above facts, you should figure out if UX is the right investment for your product.